By: Nalan Mohammed Arslan | Co-founder, Asli | August, 2025 The Rise of Social Media Social media began as a tool and a simple way to connect, such as websites for networking, microblogging, and building online communities, where people could share thoughts, opinions, and personal stories. It rapidly evolved, from digital communication through email and […]

By: Munia Khalid Behno | Co-founder, Asli | May, 2025 You’ve probably seen it without even realizing it. A friend casually reviewing their favorite skincare brand. A content creator unboxing something they actually use. A short video that feels more like a story than an ad, but still encourages you to give the product a […]